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Person

Richard Scudamore

Former chief executive and executive chairman of the Premier League who revolutionized overseas broadcast rights sales by ending en-bloc auctions in favor of direct territorial licensing.

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Background

Selected excerpts from Wikipedia. This is general background, not Angle's reporting, and it may have changed since the stories above were published.

Richard Craig Scudamore CBE (born 11 August 1959) is an English sports executive.

He was the Executive Chairman of the English Premier League from June 2014 until his retirement in November 2018. He had previously served as chief executive since November 1999.

Biography

Scudamore attended Kingsfield School in Kingswood, Bristol, where he was Head Boy in his final year and which he left in 1977. He studied law at the University of Nottingham but never went on to qualify or practice law. He then spent nine years at Yellow Pages, a division of British Telecom, progressing through sales and marketing, business planning and regional management to the position of sales director.

Prior to his career in football, Scudamore worked for ten years in the newspaper industry, mainly for Thomson. He joined them as group advertising director, but went on to spend his last three years with the Thomson Corporation in the United States as senior vice president responsible for all their newspaper operations in the southern and eastern U.S. He also managed all advertising, sales and marketing activity for the entire company. This assignment followed a number of general management roles within Thomson, covering a range of media.

From 1997 to 1999, Scudamore was chief executive of the Football League. This saw him responsible for the organisation of, and broadcast and commercial rights sales for, the Football League First, Second and Third Divisions and the Football League Cup.

Scudamore was appointed CEO of the FA Premier League in November 1999, and was reputed to earn in excess of £900,000 per annum. Scudamore was responsible for negotiating broadcasting and sponsorship contracts worth in excess of £5.5 billion. He is also a founding board member of the Football Foundation, overseeing more than £230 million of Premier League contributions to the grassroots football charity. The total value of British Premier League television rights negotiated under Scudamore have risen from £1.2 billion for the 2001–04 season to £5.134 billion for the 2013–16 season. Scudamore was accountable for all elements of the League's operations and his core responsibilities included regulatory, legal and political matters, and the sale of broadcasting and central commercial rights. The ultimate decision-making authority of the Premier League remains the 20 member clubs who take all material decisions based on at least a two-thirds majority. In 2018, Scudamore retired as executive chairman. …

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